
Yesterday, Best Buy CMO Barry Judge announced a new endeavor for entertainment retail giant Best Buy via his blog:
As we continue to explore new ways to make our customers happy, Best Buy is moving into the used games market. This week, several of our Dallas and Austin stores will test a kiosk-based model that allows customers to insert their used games into a kiosk that will scan it for functionality, and immediately issue a voucher that is instantly redeemable for a Best Buy gift card. It’s a pretty slick system and one of the few trade-in programs to provide instant gratification; you get the gift card on the spot and can redeem it on anything in the store – not just another game. We’ll also be testing the sale of used games in those stores, and some of the kiosks will even rent games and movies. We’re excited about this test, especially because we know how deeply passionate our customers and our employees are about gaming, movies and entertainment overall. And the trade-in and used value propositions will give those passionate customers even more choice and value at Best Buy.
Used games? Uh oh, GameStop… could your current reign as the trade-in kings finally be coming to a well-deserving end? Suffice to say, they’re not worried. In a statement to the Star Telegram, the company had this to say:
GameStop understands that trading in used games and consoles is a highly-assisted activity. We are very confident in our business model that allows our expert associates to help consumers trade in product, a fact not addressed with a self-serve process.”

















