Kmart to Feature Shopper Reviews in the Video Game Aisle

I FINALLY HAVE MY CHANCE!

In an attempt to sell more video games to people who don’t read video game blogs all day (idiots…), Kmart will begin using excerpts from community-written reviews to place alongside their games.

How do you get your lovely gamer prose on the esteemed shelves of Kmart, you ask? Firstly, you must be a member of the MyKmart Club for Gentlemen. Then, you are to construct a helpful, unique, and well-written review intended for gamers and non-gamers alike (mostly non-gamers, because the real bad dudes don’t trust you). So people whose creativity and writing chops max out at, “DUDE THIS GAME IS FLAPPING SICK!” need not apply. Oh well, too bad for me.

A good example lies in the photo at the top (click to expand) of this post. It’s a review of Red Dead Redemption written by Josh. What do you mean, you don’t know who Josh is?

More details within the MyKmart link below.

(MyKmart via The Consumerist)

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About the author, Jimmy Francis

Jimmy Francis is an indie rock musician and hardcore gamer. He enjoys hipster music, hipster games, and art pieces. When Jim isn't writing for gameESC or finger-picking sad songs on his six-string, he spends his free time crying. James envisions gameESC as a place where all hipster gamer musicians can cry together.

News

July 15th, 2010

4 responses

4 responses


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Daniel Honigman

Thanks for taking the time to write about our efforts, Jimmy.

Josh, actually, is our lead video game buyer and has posted quite a few game previews and reviews on the Kmart gaming blog. He’s also VERY active in CheapAssGamer (Just do a search for SHC-Gamer) and has built up a great deal of credibility there by not just knowing the games, but by his personal handling (with his team’s help) of customer service issues.

Hope this helps!

(NOTE: I’m the social media manager for Kmart/Sears Electronics)

July 15, 2010 6:26 pm

Jimmy Francis

Thanks so much for your reply, Daniel! Anything that helps consumers to be more knowledgeable with their video game purchases is cool in my book. I think Kmart’s way of getting gamers involved is a great idea. Kudos to Josh.

July 15, 2010 6:35 pm

Jenn

Kmart’s blog developer should change it’s favicon so it doesn’t have that stupid Typepad logo in the browser.

July 15, 2010 6:50 pm

Daniel Honigman

Thanks for the suggestion, Jenn. I’ll pass it along to the folks who handle that sort of thing.

July 15, 2010 6:51 pm

Comment now!
















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